, What we built was a very easy tool for them to create a Thumbtack profile, and then with one click republish that onto Craigslist, importing all the pictures and reviews and metadata with a great sort of HTML layout, which they weren’t either interested or capable of doing themselves and was instantly valuable to them. Alejandro: It’s interesting the way that you put it that you are a Silicon Valleyian. If anything convincing Sequoia…you know, they had a shot at the A. We hadn’t appreciated that for your Series A. Classifieds still had this ephemeral, like the only existed for a few days, and then the stream expired, meaning that these pros could never build a reputation and a profile that’s permanent where they could accrue trust, so they were forced to compete on price. He began his youth soccer career by joining Sora in 1998. And yet, if we pull through, it will be the single, most satisfying professional experience that we may ever have had up until this point. They did a great job. Now did some people not want it? It’s about methodical execution of a very deliberate plan. : Yeah, and the people, the investors, and founders, always talk about tackling big markets. Jason Calacanis hosts This Week in Startups with guest Marco Zappacosta, CEO and Co-Founder of Thumbtack, 00:03:00 Jason met Marco Zappacosta of Thumbtack at Open Angel Forum (SFO) and the reaction was obvious they were going to get funding, Jason is an investor. Seen historically from speaking people at Airbnb, and eBay, that sort of addition of this instant booking, or buy it now that those sort of product enhancements offer preexisting service have made…. These are things. Marco: Eight digits worth. The 20 Best Things to do in Medellin for First Timers, The 10 Best Places to Eat in Nagoya, Japan, A Traveler’s Guide to Beaches in Nagoya, Japan, The 10 Best Places to Stay in Nagoya, Japan, The 10 Best Cadillac Convertible Models of All-Time. But there were certainly moments in there where it was not obvious. That was fun and also very hard. I really don’t know how you do it without it.”. There’s probably something on the order of 20 million Americans who make their living as a service company in these categories, so it represents something like one in seven, one in eight of all working Americans who do this type of work. The thing that comes up over and over is how hard it is to find and trust that you’ve connected with the right person. I’ve got to send you…here. That was not something that I grew up thinking about or focusing on. And if I do those, I know I will be set up to raise a Series B in 18 or 24 months.” The use of proceeds, the sort of goals, should map to what that Series B investor’s ultimately going to look for. But, I would argue for a first time entrepreneur in the long run it was highly value accretive [sp] to have a co-founder even if you’re splitting the pie straight up from the start with two or three people. On average, advertisers who start working with Trada reduce their CPA by 10%! You know, my advice to people going into the series A or first institution money is make sure your unit economics are rock solid. It wasn’t hard because the supply wasn’t there. Pete Flint: Again, thinking of your back in the early days, would you have done anything different? I mean, the service professionals. Marco Zappacosta: That’s something where we quickly believed there was a problem that needed solving. That felt very good and was very sort of encouraging, so we had went back and thought harder, and Thumbtack was next. You may have an idea of what a car should look like, but you don’t try and built that car on day one. And so was his business, so I invited him to talk about it. There’s clearly a problem here.” What took longer to get confidence is like, is there an edge? Distribution is the biggest challenge in marketplaces. That was pretty brutal because we just hadn’t focused on it. That’s just low hanging fruit for us.
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