connect with a wider international audience. Liverpool FC have announced a lucrative training kit deal with AXA. The new training ground in Arbour Lane, Kirkby, means the club will merge its senior and junior levels for the first time since the late 1990s. All rights reserved. M88 will also create exclusive The switch will see Liverpool depart their historic Melwood base, where the first-team have been based for 70 years, and move in where the current academy train. 'We cannot avoid this.
The training site, which is already home to the club's academy, will be named the 'Axa Training Centre'. fellow Premier League club AFC Bournemouth have extended their shirt Liverpool’s centre of excellence was based with the first team at Melwood until then, but the evolution of youth development meant it was not sustainable to retain all staff on the site. The Telegraph values your comments but kindly requests all posts are on topic, constructive and respectful. Match Statistics supplied by Opta Sports Data Limited. content for fans in Asia. online betting and gaming company. Mansion has also been Bournemouth's sleeve sponsor for the past two seasons. The state-of-the-art complete will be called the AXA Training Centre after the insurance company won the naming rights.
Liverpool have sold the naming rights to the club’s new £50 million training facility in Kirkby to insurance firm Axa. If we want to have one more office, we don't know where to go. Liverpool also announced on Tuesday that their new base will see an extension to the current sponsorship terms with AXA. Premier League not on board with radical restructuring plan of top clubs, Henry looks to take Fenway Sports public through merger with Redball, Liverpool travel onwards with new sleeve sponsor Expedia, Man Utd's commercial revenue hit as Covid-19 takes its toll, Liverpool and Axa expand partnership to include training kit deal, Spanish betting advertising decree approved despite EGBA intervention, Agag's Formula E buys stake in Agag's Extreme E ahead of launch, US Supreme Court dismisses NFL-DirecTV appeal in Sunday Ticket antitrust case, US judge rules ex-Fox pair must be tried with Full Play in Fifa probe, Saada: Canal Plus won't ride to LFP rescue in event of Mediapro contract default, Whitehead quits BeIN to take helm at new tech firm Sport Buff, Covid ends hopes of two LET season-openers in Australia, Disney 'eyes up NFL's Sunday night games', Germany's al-Masri is sixth candidate for AIBA presidency, Lanka Premier League faces further delays. 'Sometimes you have to set standards. 'It's fantastic but we have no space for anything. “We’re pleased to have AXA on board as we start this new chapter at the club and are proud to expand our relationship with a brand that shares our common values and aspirations both on and off the pitch.”. Bringing the Academy and the first team together is one point but it's also about improving a lot of things that we can't improve here. News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. © Sportcal 2020 and Database Right 1997-2020 /. 'The expansion of AXA's partnership to include the naming rights of the club's new Training Centre makes perfect sense,' Liverpool FC's chief executive officer Billy Hogan said. sponsorship deal with Mansion, the The move brings an end to their Melwood base, which has housed Liverpool stars for the last 70 years. Axa will replace BetVictor, the European online bookmaker, whose three-year deal with the club will expire at the end of this season after it replaced Garuda Indonesia, the country’s national airline, at the start of the 2016-17 campaign. It's really good that our owners give us the opportunity to make this big step in the future. I really believe that infrastructure keeps responsibility up. In addition to the shirt sponsorship, M88 will also receive branded social media content on the club’s official channels and pitch side branding at the Vitality Stadium. In this moment we have the idea and the opportunity to do something so we have to wait to see when we can say "yes, take the next step and start". Liverpool agree new Nike kit deal… but it’s £15m less than current New Balance contract – and Drake could help promote the club.
Thomas Buberl, chief executive officer of AXA, added: “We are extremely excited and proud by this landmark step in our partnership with Liverpool Football Club. will also run a range of fan promotions in an effort to help AFC Bournemouth Axa have an established relationship with the Premier League champions having already become training kit sponsors in 2019. All Rights Reserved. Man City pip rivals United as England’s most valuable club. Liverpool expanded their deal with the global insurance brand to include sponsorship of the club’s training kit in May 2019. The Redsare set to finally leave Melwood and move … Liverpool have given fans an in-depth look at their new £50m training base in Kirkby, The club showed a glimpse of their new home - they hope to move into it in November, Jurgen Klopp's office at the new hub, with a balcony overlooking the outdoor pitches, We're delighted to expand our partnership with @AXA to include the naming rights of our new Training Centre in Kirkby The state-of-the-art facility will be officially known as the @AXA Training Centre and marks our first training complex naming partner.#KnowYouCan | #AXA pic.twitter.com/XYCZtKCgt7. They were originally intending to make the switch last summer, but were delayed as a consequence of the Covid-19 pandemic as building work was temporarily halted. AXA reignites its sponsorship strategy and is proud to join forces with one of the most famous names in sport. Revealed: Liverpool's 2019-20 training kit - pre-order now. Through the partnership M88 'We have already seen their emphasis on driving health, well-being, confidence and self-belief, and so deepening their relationship in the field of training makes this partnership a great fit. Commenting on the announcement, Billy Hogan, Liverpool’s Chief Executive Officer, said: “The expansion of Axa’s partnership to include the naming rights of the club’s new Training Centre makes perfect sense. Alisson reveals he defied Liverpool doctors who insisted he... Liverpool 'will move into their new £50m training ground... Alisson and Virgil van Dijk have ushered in a new era of... 'I treated every day like it was my last': Adam Lallana... 'He's a proper player... Firmino will want to start and this guy has put him under huge pressure': Rio... 'Good performances do not give me a headache': Jurgen Klopp insists Diogo Jota's sensational hat-trick will... 'I have no doubt that he will stay': Real Madrid boss Zinedine Zidane believes Sergio Ramos will extend his... CHRIS WHEELER: Ryan Giggs has it all - fame, fortune and medals galore - but the king's crown has slipped... Gordon Taylor, you are full of BULL. As a result of those observations, owners Fenways Sports Group committed to the expansion, ending an era at Melwood but ushering in a new one with what is anticipated to be one of the finest training HQ’s in world football. Liverpool’s new £50million training centre is expected to open next month – and it looks stunning. We look forward to building on our special relationship and continuing to bring to life fantastic experiences for our fans around the world.”. “Featuring the AXA logo on the Liverpool FC training kit is a great symbol of our strong ambition to strengthen the AXA brand consideration globally. “We look forward to building on our special relationship and continuing to bring to life fantastic experiences for our fans around the world.”. Billy Hogan, Liverpool’s managing director and chief commercial officer, said: “As a world-leader in its industry, AXA shares our ambitions and values, and we’ve already shared a lot of success since our partnership began in 2018. “As a world-leader in its industry, AXA shares our ambitions and values, and we’ve already shared a lot of success since our partnership began in 2018. Liverpool have sold the naming rights to the club’s new £50 million training facility in Kirkby to insurance firm Axa. Developed and maintained by the LFC Technology and Transformation Team. This is line with AXA’s global tagline ‘Know You Can’ which symbolises AXA’s new promise to its customers, being an encouraging partner to help them feel more confident in achieving their goals and go further. Liverpool chief executive officer Billy Hogan said: “The expansion of AXA’s partnership to include the naming rights of the club’s new Training Centre makes perfect sense. LFC's new training kit range is available to pre-order from Friday and will be available to purchase in store and online from Thursday May 9. “We have already seen their emphasis on driving health, wellbeing, confidence and self-belief, and so deepening their relationship in the field of training makes this partnership a great fit.
Part of the Daily Mail, The Mail on Sunday & Metro Media Group, The Premier League winners are set to leave Melwood for Kirkby in November. “By building on our similar values and vision with Liverpool FC, we will also be able to bring to life our new brand promise to our customers on self-belief with the tagline: ‘Know You Can’.”. Please review our, You need to be a subscriber to join the conversation. Liverpool FC and insurance giant AXA have expanded their partnership to include the naming rights of the Reds’ new training centre at Kirkby. October 27 – Premier League champions Liverpool have boosted their deal with AXA who have taken the naming rights to new club’s new Training Centre that becomes operational next month. The Athletic reported earlier this week that Reds captain Jordan Henderson and fellow midfielder James Milner were involved in the design process of the complex. Mansion initially became Bournemouth's shirt sponsor ahead of the 2015-16 campaign, and extended that deal for two more seasons in 2017, choosing to promote M88, its Asian-facing brand, through the partnership. As part of the expanded agreement, which will run to the end of the 2021-22 season, Axa’s branding will now feature on the club’s training kit. “This culture and belief truly complement our values of helping people to go further through our tagline: ‘Know You Can.’”. “The AXA Training Centre is a world-class facility that will forge a pathway of improvement, progress and success throughout the club’s first team and development squads. That's the situation. Liverpool have released an in-depth look at their new £50m state-of-the-art Kirkby training base as Jurgen Klopp's Premier League title winners get set to make the move from Melwood next month.
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