( Log Out / We can custom edit this essay into an original, 100% plagiarism free essay. It does not aim to provide final and conclusive answers to the research questions but allows the researcher to explore the research with a varying level of depths. The respondents are provided with a series of words and they select the word that comes to mind first. All rights reserved Gradesfixer ™, “Research Methodology: Exploratory, Descriptive and Explanatory.”, Research Methodology: Exploratory, Descriptive and Explanatory [Internet]. After having set the objectives of research, next step is to decide the research design which best suits the research objectives. In other words, deductive approach is concerned with deducting conclusions from premises or propositions.eval(ez_write_tag([[336,280],'studyboss_com-banner-1','ezslot_5',108,'0','0'])); Inductive approach, also known in inductive reasoning, starts with the observations and theories are proposed towards the end of the research process as a result of observations. in a very agile and effective manner. What gen signatures will help us predicting the evolution of the tumor size in our cancer model? The main difference between exploratory and descriptive research is that the first does not follow standardized methods but the second does. Exploratory research will answer the basic questions related to who, where, what when, why and how if descriptive research but then descriptive research will answer the final questions related to the market. Like asking people to play the role of a retail customer arriving at a retain store.. Humans naturally explore the world around them, wanting to learn about the planet we have labeled Earth. Explanatory research or causal research is conducted to understand the impact of certain changes in existing standard procedures. While these techniques can provide intriguing insights, it is best to leave the tasks to the experts. Compared to exploratory research, descriptive research follows a very rigid approach. Cross sectional designs are the most used and popular descriptive research design. Having this in your research plan is strongly advised. The main difference between exploratory and descriptive research is that the first does not follow standardized methods but the second does. Most often, exploratory research lays the initial groundwork for future research. When conducting exploratory research, the researcher ought to be willing to change his/her direction as a result of revelation of new data and new insights. An exploratory research project is an attempt to lay the groundwork that will lead to future studies or to determine if what is being observed might be explained by a currently existing theory. Exploratory research will answer the basic questions related to who, where, what when, why and how if descriptive research but then descriptive research will answer the final questions related to the market. It is because the preliminary research alone is not sufficient to support your claims, Descriptive research as the name suggests is used for description or to describe, 3. to estimate the size of consumer groups in a, While cross sectional studies sample the population at a point of time, longitudinal studies sample it over a period of time. This essay has been submitted by a student. Research questions in exploratory research design border on the alternative ways that exist that can be used for example to provide lunch for school children, the kind of benefits people stand to get from the product, and the nature of dissatisfaction the customer may be getting from the product in the case of marketing research. 4. The most significant advantage is that it can lead to other possibilities. Pssst… So, descriptive research does the task of putting the picture created by exploratory research into the frame. Projective techniques can be used to find out these deep hidden psychological motives which people would otherwise not reveal. This research also provides inconclusive data, which can still lead to an unclear study. Characterization: aimed at getting to know and understand better that set of factors that better characterize our experimental groups. Controlling the variable that affects the dependent variable. Suppose a workplace scene is provided to the respondents and the stories help understand how these people view a workplace. The digital age has even helped in the advancement of this method through online surveys. . For instance, computers have allowed large populations to be looked at. This is also where as much information is collected as possible instead of making guesses or elaborate models to predict the future – the ‘what’ and ‘how,’ rather than the ‘why.’. Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. A group of 8 to 12 people works on addressing a topic introduced by the moderator and the researcher. What proteins express differently in group control patients? You get to gather information straight from the source. It is important to stress that inductive approach does not imply disregarding theories when formulating research questions and objectives. Why did Hippocrates and Gale… When conducting the research, the researcher should be able to adapt himself/herself to the new data and the new insight that he discovers as he/she studies the subject. The 5 kinds of exploratory questions that we have identified out of a number of different scientific research projects are, as follows: 1. Exploratory research, as the name implies, intends merely to explore the research questions and does not intend to offer final and conclusive solutions to existing problems. If a causal relationship or link seems to be implied by a particular theory or case example, it might be true in many cases. – Introducing a new product to the respondents to know their impression. Change ). Running a business can get complicated especially if you lack knowledge. Projective techniques can be used to find out these deep hidden psychological motives which people would otherwise not reveal. Personal interviews are a great tool of exploratory research and talking to people with expertise in the respective areas can help you achieve your objectives more easily. It also provides a reliable insight into a phenomenon that is worth all the time, effort, or cost spent. Inductive reasoning is based on learning from experience. The difference is just like that between a still photo and video film. No theories or hypotheses would apply in inductive studies at the beginning of the research and the researcher is free in terms of altering the direction for the study after the research process had commenced. When collecting data regarding trends and opinions, the best methods for that are polls, survey questions, and questionnaires. Post was not sent - check your email addresses! A study into the role of social networking sites as an effective marketing communication channel, An investigation into the ways of improvement of quality of customer services within hospitality sector in London, An assessment of the role of corporate social responsibility on consumer behaviour in pharmaceutical industry in the USA, Unit of Analysis: Individual, Organization, Groups, and Data Series, SECURITY ANALYSIS AND INVESTMENT MANAGEMENT, GGSIPU(BBA) RESEARCH METHODOLOGY – 4TH SEMESTER – STUDY MBA & BBA NOTES, GGSIPU (BCOM214) Research Methodology – HOME | MANAGEMENT NOTES. Documentary research can be a form of this method. The road map helps them reach their destination. 1.7 Research Aim, Questions … Generally speaking, a business research’s purpose is to ensure future success. Whenever a person or a group enters the market, their aim is to earn considerable profits. ( Log Out / It would help if you searched for something that can give you a clue to where the problem leads, how the complication unfolds, and what other factors can lead to the issue. That said, this method is considerably low cost. These were the three broadly defined types of objectives on which names of types of research designs have been obtained respectively. Obscurity can eat up a personâs mind; the lack of clarity can be maddening to those who have a working brain. The main objective of longitudinal studies is to observe behavioural changes occurring over. Why bother with all the different styles, techniques, experiments and measurements? Old experiments can now involve thousands of people from around the globe instead of a few people from the local train station. You have to offer something that the market needs or you will not be able sell anything! You compare the top performers and bottom performers to check out which traits are common to the best performing salespeople. When gathering information, nothing beats in-person interviews. If you are looking for answers to what, why, and how questions regarding a particular issue, you might need to conduct exploratory research. – for providing insights like what political changes in the international environmental are going to affect our business. 2. The response, its frequency as well as the time taken to make the response helps establish the underlying motivations towards the topic. Research design includes one or more of the above categories. In descriptive research you are somewhat bound by your questions and in exploratory research you have to be flexible and rather than sticking to your original questions, you must ask questions related to what you are hearing from people you are talking to. 2) Can we mix exploratory and descriptive aspects in one survey. See How AutoDiscovery Works >>, 5 kinds of exploratory questions you may be asking yourself, Advanced Characterization of Experimental Groups using Automated Exploratory Data Analysis, Preparing Your Data For AutoDiscovery: Table-Like Structures. The responses are then analysed to establish underlying motivations towards the topic. If you are looking for answers to what, why, and how questions regarding a particular issue, you might need to conduct exploratory research. Projective techniques are useful where the researchers are exploring a topic on which the respondents do not speak directly and clearly. Focus group is also a highly popular technique used to conduct exploratory research. The main objective of longitudinal studies is to observe behavioural changes occurring over period of time.
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